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Optimizing Bilibili: An Introduction to the Changing Web Platform

  • BriceBrice
  • Website
  • 2023-12-14 12:26:01
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As one of the most popular video sharing platforms in China, Bilibili has witnessed significant changes in its user experience and content quality over the past few years. In this article, we will explore the reasons behind these changes and offer suggestions for optimizing Bilibili''s user experience and content quality.

1. Changes in Content Quality

Compared to its early days, Bilibili''s content quality has declined significantly. Many popular videos on the platform contain inappropriate or offensive content, such as inappropriate language, inappropriate visuals, and inappropriate content targeting minors. This has led to a decline in the platform''s reputation and has caused many users to abandon the platform.

2. Lack of User Feedback Mechanism

One of the reasons for Bilibili''s decline in content quality is that the platform lacks a feedback mechanism for users to report inappropriate content. This means that users are unable to report videos containing inappropriate content to the platform''s moderators, which leads to a lack of effective moderation and a decline in the overall quality of the platform.

3. Increasing Competition Among Platforms

With the rise of other video sharing platforms such as Douyin and Kuaishou, Bilibili is facing increasing competition in the market. To maintain its position in the market, Bilibili needs to improve its user experience and content quality to attract more users and maintain their loyalty.

4. Suggestions for Optimizing Bilibili''s User Experience and Content Quality

a. Implementing a Feedback Mechanism: Bilibili should implement a feedback mechanism that allows users to report inappropriate content quickly and easily. This will allow moderators to identify and remove inappropriate videos quickly, thus improving the overall quality of the platform.

b. Increasing Moderation: Bilibili should increase its moderation efforts to ensure that inappropriate content is removed quickly and effectively. This will not only improve the overall quality of the platform but also reduce user complaints and abandonment rates.

c. Increasing Content Quality Standards: Bilibili should establish more stringent content quality standards to ensure that only high-quality videos are allowed on the platform. This will not only improve user experience but also attract more high-quality content creators to join the platform.

d. Increasing User Education: Bilibili should provide regular user education to help users understand the platform''s rules and guidelines, so they can better understand what is and what is not allowed on the platform. This will help reduce inappropriate content on the platform and improve user experience.

In conclusion, optimizing Bilibili requires a comprehensive approach that includes improving its moderation efforts, establishing more stringent content quality standards, increasing user education, and implementing a feedback mechanism for users to report inappropriate content. By doing so, Bilibili can maintain its position in the market and attract more loyal users.